Dutchman's Blog

Pre-orders of the Nintendo 3DS are reportedly nearing the 100,000 mark in the UK.

Speaking to MCV, the company’s UK sales director Andy Yates said that pre-orders of the system are “in line” with targets.

“We’re very encouraged that it’s going to be a big launch,” he said. “Our target was to get over 100,000 pre-orders – and we’re in line with that. So far, we’ve already beat our personal best for a console launch. With three weeks to go, we’re in a great position, as pre-orders are still building.”

Nintendo’s UK marketing director Dawn Paine added that British retailers are welcoming the launch of major hardware during the current fiscal quarter.

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A survey by Microsoft’s marketing department has suggested that UK Xbox 360 owners spend £64 per month on games on average.

The questionnaire, which sampled 251 people between the ages of 25 and 34, also revealed that 13 percent of users spend more than £100.

“Compared against the average male, gamers represent an attractive proposition for marketers,” Microsoft Advertising’s head of research for data and analytics Julie Forey told MCV.

“Earning a higher wage, being advocates of premium goods and over half playing for more than three hours each day, this provides firms with a profile from which they can base their message.”

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