A survey by Microsoft’s marketing department has suggested that UK Xbox 360 owners spend £64 per month on games on average.
The questionnaire, which sampled 251 people between the ages of 25 and 34, also revealed that 13 percent of users spend more than £100.
“Compared against the average male, gamers represent an attractive proposition for marketers,” Microsoft Advertising’s head of research for data and analytics Julie Forey told MCV.
“Earning a higher wage, being advocates of premium goods and over half playing for more than three hours each day, this provides firms with a profile from which they can base their message.”
Up to 83 percent of participants admitted to playing games three to four days per week, while 41 percent indicated that they play games every day for up to four hours at a time. Users play approximately seven different titles each month.
One third of users said that they had played MMO and gambling games, though shooters, racing and RPG titles were found to be the most popular.
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