‘Avatar’ sets Blu-ray sales record

'Avatar' sets Blu-ray sales record

Avatar has set an all-time record for Blu-ray sales on its first day of release.

According to The Hollywood Reporter, Avatar has sold 1.5m copies in the US, outpacing sales of the former reigning top-seller The Dark Knight.

An early industry estimate set overall disc sales of the title comfortably above 4m units, putting it well on track to become the year’s top-selling release to date.

Retailers sold out of 60% of their Blu-ray inventory on average, a Fox rep said. He declined to specify unit shipments.

Mass merchants moved roughly 50% of their “Avatar” DVDs, the spokesman added.

The release was intended to coincide with Earth Day, following the film’s ecological theme.

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