Danielle Lloyd 'targeted' by Tesco pyjama ban despite wearing £120 tracksuit
Danielle Lloyd, the glamour model, has complained that Tesco staff tried to bar her from a store after mistaking her designer tracksuit for pyjamas.
The supermarket giant has introduced a dress code banning people from shopping in their pyjamas, it emerged last week.
But Lloyd, 26, said she was wearing a Juicy Couture tracksuit when staff at the Tesco Express in Theydon Bois, Essex, accosted her over her attire.
She said she was eventually allowed in after protesting that she was wearing a £120 tracksuit and not nightwear.
In an online posting, Lloyd said: "Just went to Tesco and the man says to me, 'You can't wear pyjamas in here'.
"I said, 'I ain't got pyjamas on'. He said, 'You sure?' Cheeky– Juicy tracky, it's Sunday. They must think they're posh. I know I am terrible but I don't care what I wear to the shops."
Tesco was unavailable for comment.
Lloyd, who is engaged to Portsmouth footballer Jamie O'Hara, is launching her own range of tracksuits this spring.
Shopper Elaine Carmody, 24, was one of the first to fall foul of Tesco’s new rules, and was escorted from its store in St Mellons, Cardiff, by a security guard last week.
The dress code also prevents shoppers from entering with bare feet.
The rules were introduced in response to customers complaining that the relaxed shopping habits of some made them uncomfortable and embarrassed.
[Daily Telegraph]
Quite right too. People should only be allowed into Tesco wearing their Sunday best!
