BBC One's Poldark began with strong ratings, according to overnight figures for Sunday (March 8).
Aidan Turner's new period drama was watched by 6.95m (29%) at 9pm, attracting more than double the viewers of ITV's Mr Selfridge.
Earlier in the evening, Countryfile interested 6.55m (29.7%) at 7pm, while Call the Midwife's fourth series drew to a close with 8.67m (32.8%).
BBC Two's The Fifteen Billion Pound Railway continued with 1.21m (5.5%) at 7pm, before Top Gear entertained 5.12m (19.4%) at 8pm, and Let's Play Darts For Comic Relief gathered 2.33m (9.9%) at 9pm.
Over on ITV, Off Their Rockers gathered 3.24m (14.1%) at 7.30pm (120k/0.4% on +1), while All Star Family Fortunes continued with 3.02m (11.4%) at 8pm (198k/0.8%). The latest episode of Mr Selfridge dipped slightly to 3.24m (13.5%) at 9pm (422k/2.8%).
Channel 4's coverage of Crufts 2015 averaged 1.64m (6.8%) between 7pm and 9pm (186k/0.7%), while Indian Summers dropped to 1.04m (4.3%) for its latest episode at 9pm (235k/1.5%).
Channel 5's showing of Hitch was watched by 692k (2.9%) at 7pm (39k/0.2%), but 21 Jump Street proved more popular with 1.13m (6%) at 9pm (79k/0.7%).
