Skyfall has led this year's Christmas Eve primetime ratings outside of soaps, according to overnight data.
ITV's terrestrial premiere of Daniel Craig's third outing as James Bond was seen by 6.33m (28%) at 8pm.
Meanwhile, BBC One's most-viewed evening programme outside of soaps was Toy Story 3, airing to 4.73m (23.1%) from 6.30pm.
At 8.30pm, Harry Hill's Incredible Adventures of Professor Branestawm enchanted 3.6m (15.9%), with 3.2m (13.9%) watching the last episode in the current series of Not Going Out at 9.30pm.
A re-run of a classic Vicar of Dibley festive episode aired to 2.85m (13.9%) at 10pm, while a repeat of the Mrs Brown's Boys 2013 Christmas special 'Buckin' Mammy' was seen by 4.26m (26.4%) at 11pm.
Over on BBC Two, part two of The Choir: New Military Wives aired to 1.94m (8.5%) at 8.30pm, while Julie Walters: A Life on Screen was seen by 1.74m (7.7%) an hour later.
Earlier in the evening, 1.85m (8.7%) tuned in for a 7.15pm rerun of Victoria Wood's 2000 Christmas special Victoria Wood with All the Trimmings, while 2.38m (10.1%) watched special guests including Martin Bell take part in Christmas University Challenge at 8pm.
Gogglebox 2014 led Channel 4's primetime Christmas Eve programming, as an audience of 2.04m (9.6%) tuned in for a highlights show at 9.30pm.
Elsewhere, 631k (2.9%) watched Ice Age: A Mammoth Christmas at 7.25pm, with 1.03m (4.4%) tuning in for The Snowman and The Snowdog at 7.55pm.
My Big Fat Gypsy Christmas aired to 978k (4.3%) at 8.30pm.
On Channel 5, a repeat of Britain's Craziest Christmas Lights proved illuminating for 610k (2.7%) at 7.20pm, and 793k (3.5%) watched The Dog Rescuers with Alan Davies at 8.25pm.
A re-run of compilation show Greatest Ever Christmas Movies was seen by 483k (2.9%) at 9.30pm.
Over on the multichannels, 830k (3.6%) were amused by animated comedy Shrek the Third on BBC Three at 9pm.
