Size of Coventry Godiva festival overspend revealed as councillor says "get a grip"
Coventry City Council says rising costs and lack of income are behind an overspend on last year's Godiva festival. The council has confirmed the deficit was £200k after questions from the Local Democracy Reporting Service (LDRS.)
It comes as a councillor calls for the authority to "get a grip" on the situation. Leader of the opposition Cllr Gary Ridley (Woodlands, Con) said the council-run music festival has been running at a deficit "for some considerable years now."
Speaking at Tuesday's cabinet meeting (11 February,) he pointed out papers for the meeting referred to the event's "falling sales" and costs - and asked for assurances. Responding, Director of Finance Barry Hastie said fewer people went to the event than the year before, while at the same time costs have soared.
The drop in numbers was potentially due to bad weather and an England quarter-final match in the 2024 Euros. Mr Hastie added there is "always a risk" with what the final numbers will be.
The LDRS asked the council why Godiva festival has a deficit. In response, the authority said: "The cost to run a festival of this scale has hugely increased in recent years and many festivals in the country are affected by this which has led to cancellations.
"This means more income is needed to run the event, but last year’s event did not generate the expected income." This year's Godiva festival will lose council funding of £300k following cuts agreed by councillors last year.
More expensive tickets, outside funding and sponsorship were put forward as potential ways to plug the gap. Ticket prices and acts for the three-day family event have not yet been announced, but dates were revealed last week.
Asked if the overspend will affect the event this year the council said Godiva festival will "go ahead as usual." Cllr Christine Thomas, from the ruling Labour group, defended the festival as "more than just a music event" and said she supports it continuing at Tuesday's meeting.
She said it brings visitors to the city, is seen as a "holiday" by families in deprived areas who may not be able to travel, and is an outlet for new talent. Cabinet member Cllr Abdul Salam Khan, responsible for events, agreed with her comments.
Leader Cllr George Duggins also said he did not think there is a question about whether or not it continues. But opposition leader Cllr Ridley told the LDRS that while he has fond memories of the festival and they all want it to thrive, the event's contribution to the council's culture overspend is "deeply concerning."
He pointed out that it was once the UK's largest free festival but is now "struggling" with declining ticket sales and rising costs. He added: "Surely the time has come for the Council to get a grip on this situation and put the festival on a sustainable footing for the future."
