Supermarket points shoppers to rival products
Heinz has pulled its baked beans and ketchup from Tesco’s shelves in a row over prices.
US conglomerate Kraft Heinz has paused supplies of some products to Britain’s largest supermarket, triggering gaps on shelves and Tesco’s website.
It stems from a dispute between the two businesses over putting up the price of some Heinz products as costs rise in the food supply chain.
Heinz is understood to want to raise prices but Tesco has resisted, publicly defending its decision to protect its customers from ‘unjustifiable price increases”. Highlighting Heinz baked beans as one of the products affected, the supermarket told customers to stock up on Branston Baked Beans or Tesco own brand products instead.
The row is reminiscent of “Marmitegate”, which saw jars of the spread disappear from Tesco shops in 2016 as the supermarket resisted owner Unilever’s bid to raise wholesale prices.
A spokesman for Kraft Heinz said the company faced significant increases in commodity and production costs and wanted to provide products at the right price “without compromising quality”.
Kraft Heinz is now in negotiations with Tesco to resolve the disagreement and hopes to restore its products to the supermarket’s shelves soon.
A spokesman for Tesco said the company was “laser-focused on keeping the cost of the weekly shop in check”.
They said: “With household budgets under increasing pressure, now more than ever we have a responsibility to ensure customers get the best possible value and we will not pass on unjustifiable price increases to our customers.
“We are sorry that this means some products aren't available right now, but we have plenty of alternatives to choose from and we hope to have this issue resolved soon.”
A spokesman for Kraft Heinz said: “We are confident of a positive resolution with Tesco.”
