The revenue for 3D movies has hit a record low in the US.
Recent releases The Wolverine and Turbo performed the worst yet for 3D animated and action movies.
“3D showings of Turbo accounted for just 25% of its total box office, which represents the format’s worst showing yet. The Wolverine fared only slightly better, with 3D screenings contributing 30% of its $53.1 million opening weekend,” according to a report by The Wrap.
“That represents a new low point for 3D action releases. Both breakdowns were substantially worse than this summer’s previous worst showings for 3D, when only 31% of Monsters University‘s $82 million debut came from 3D screenings, while roughly 34% of World War Z‘s $66 million bow came from the format.”