Justin Timberlake is reportedly planning to launch a campaign in order to gain an Oscar nomination for his role in The Social Network.
The singer-turned-actor plays entrepreneur Sean Parker in the movie, and has received positive reviews for his performance.
According to The New York Post, Sony has agreed to pay for a huge campaign for Timberlake to land a 'Best Supporting Actor' nomination.
A source said: "He's hell-bent on getting a nomination this year even though he has tough competition from his co-star Andrew Garfield.
"Sony is footing the bill for advertising the awards campaign, but Justin is also doing things his own way, including attending Academy screenings on his own and privately reaching out to award-winners and Academy darlings Tom Hanks and Kevin Spacey for campaigning advice."