Eminem has been branded “evil” by parenting groups after portraying suicide in his new music video for ‘Space Bound’.
The 38-year-old rapper premiered the promo earlier this week, which sees him have a split personality only for one half of him to commit suicide by shooting himself in the head.
Eminem also hallucinates strangling his on-screen girlfriend, played by porn star Sasha Grey.
Parenting groups have now criticised the video for portraying violence against women and showing an extreme method of suicide.
“People who do this are really quite evil. Children are influenced by the things they see. If we feed violence, it becomes strong. Like an addiction,” a spokesperson for Mothers Against Violence told The Mirror.
“It’s all about the money with these videos. Eminem isn’t thinking about the families affected. It’s selfish – it comes to a point when selfishness becomes evil.”