'Corrie Nation' game to be taken offline

ITV is to take its Coronation Street social networking game offline at the end of July.



Problems with the Facebook and itv.com-hosted game Corrie Nation were first reported by Broadcast in March when it was described as a "massive failure" by a well-placed ITV source.

The game, which is said to have had disappointing user numbers, is to be taken offline to make improvements and boost the quality of user experience, according to the site.

Corrie Nation, which is the first of its kind devised for a British soap, will then be relaunched next year.

Managing director Robin Pembrooke has reportedly been examining the game closely since it came under his remit and is prepared to give the game the opportunity to develop and grow.

An ITV spokeswoman said: "As part of our ongoing transformation strategy, we are exploring how users want to interact with all our key programme brands outside of the linear TV experience.

"As part of that process, we are planning to take Corrie Nation offline for further development in the summer."

Current Corrie Nation users have been warned about the decision and will be consulted during the development process.