"BMW models now the most popular choice for youngsters"

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"BMW models now the most popular choice for youngsters"

Postby dutchman » Sun Sep 26, 2021 3:25 pm

The average driver spent 38% of their annual income to buy first car in 2020

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Forget the days of new young drivers taking to the road in a Ford Fiesta, Vauxhall Corsa or Fiat 500 as their first motor - instead, they are turning to flashier models from Audi, BMW and Mercedes Benz hoping to show off to their friends both in person and on social media.

The most popular brand for new drivers under 25 to now drive is BMW, followed by Ford, Audi and then Mercedes, according to data from More Than.

It found new drivers are also spending a greater proportion of their income on first car purchases compared to two decades ago.

This suggests they are not willing to settle for a bargain first motor, but instead prefer pricier manufacturers.

The research found that Ford is the most popular make of car when it comes to first time buying with 24 per cent purchasing one, across all age groups.

Meanwhile, 9 per cent said they purchased Vauxhall's with 8 per cent opting for Minis and 6 per cent buying Volkswagens.

However, as you break this down by age, it seems young people are purchasing more expensive models.

While the most common first car among over 55s was a Ford, the first-time drivers of today are upgrading, with BMWs being the most likely purchase for those under 25.

Audis and Mercedes Benz's also made the top four list highlighting young motorists want for pricier makes.

More Than has also collated the cheapest new models of the ten cars under 25s are most likely to buy.

The below are calculated as 'On The Road' prices so include a car's list price, registration and delivery fee plus a year's road tax.

1. BMW: 1 Series, from £25,915

2. Ford: Fiesta from £16,645

3. Audi: A1 from £18,485

4. Mercedes-Benz: A Class SE from £24,100

5. Toyota: Aygo from £13,345

6. Vauxhall: Corsa from £17,015

7. Nissan: Micra from £14,340

8. Kia: Rio from £13,850

9. Mini: Classic from £16,200

10. Volkswagen: up! from £13,250

For some older drivers, even the cheapest in the list may seem far more expensive than they would be willing or able to pay previously

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