Hotel and leisure facilities planned in retail giant's vision for huge global HQ near Coventry

[dutchman]

Frasers Group has a big portfolio of well-known brands, including Sports Direct, House of Fraser, GAME and Jack Wills



Retail giant Frasers Group has announced ambitious plans to build a huge global headquarters on the edge of Coventry. The company wants to create a giant campus at Junction 2 of the M6 in Ansty, Warwickshire.

Frasers Group has a big portfolio of well-known brands, including Sports Direct, FLANNELS, House of Fraser, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, Frasers and Everlast. The proposed campus would be designed by acclaimed architects, Grimshaw – the firm behind the Eden Project and London’s Elizabeth Line.

The campus plan is currently at an early stage and a planning application has yet to be submitted. However, Frasers Group have released an artist's impression of how it might look.

It would include logistics, offices, R&D retail, a hotel, and leisure facilities. A gym, swimming pool, and bookable courts and pitches are also planned and would be open to the public.

A spokesman for Frasers Group said: “To accelerate the business’ growth and support our future, we have explored options for a potential new site. This new location would provide the group with a well-located, world-class platform to further deliver our successful elevation strategy.

“The proposals for the new site, remain subject to a planning process.” The spokesman added that a planning application is set to be submitted to Rugby Borough Council in the coming months.

A public consultation has been launched in advance of a planning application being submitted.