"Ricoh Arena to be renamed"

[dutchman]

The Ricoh Arena in Coventry is to be renamed the Coventry Building Society Arena, after a new deal



Wasps Group, which owns the site, has agreed a new naming rights deal, which means the venue will take on the new name for the next 10 years.

The Coventry-based venue is the home of Wasps Rugby and Wasps Netball – and will welcome back Coventry City Football Club in August.

Stephen Vaughan, Wasps Group Chief Executive, said: “We are thrilled to be joining forces with Coventry Building Society as we embark on a hugely exciting period for the venue with the imminent return of Wasps and Coventry City supporters, along with the reopening of our conferencing, event facilities and hotel.

“Coventry Building Society, like our venue, has strong local roots and a national reach, and we are looking forward to supporting each other over the coming years."

Steve Hughes, CEO of Coventry Building Society, added: “This is a fantastic partnership for us, for Wasps and for the city of Coventry."

[dutchman]

Will they be accepting cash at the arena or will it be bank transfers only like at their buiding society branches and will customers need to provide a passport or driver's licence before being served?

[rebbonk]

A waste of money, it will always be known as The Ricoh.

[dutchman]

It's to get a free mention on the BBC. Every time they report from the ground they will say "at the Coventry Building Society Arena".