Coventry Transport Museum to start charging

[dutchman]

The museum is introducing admission charges from the end of June



One of Coventry’s biggest free attractions is set to charge for admission.

But the good news is that charges will only apply to people who live outside the city.

The Coventry Transport Museum is introducing admission charges from the end of June as part of an ambitious plan aimed at improving its offer as a visitor attraction and securing its long-term future.

Residents of Coventry will be excluded from the charges, based on the fact that the body which runs the museum - Culture Coventry - already receives grant funding from the city council.

It also benefits from an Arts Council England grant.

Under the charging structure adults will pay £14, concessions will be £10.50 and juniors (aged five 5-16 years) charged £7.

There will be special prices for families and admission tickets purchased will allow unlimited visits for a whole year.

Free admission for all will still be offered on a number of special days throughout the year.

Coventry residents will be eligible for free access through new GoCV cards which have been launched by Coventry City Council.

Paul Breed, chief executive of Culture Coventry, said: “The charges will be for people outside Coventry and that will be a year’s fee."

Mr Breed said there would be staff at the museum entrance assisting Coventry residents wishing to visit the museum, to register for and receive their GoCV cards and that the process was simple and swift.

He added: “The decision to change the museum’s admission was not taken lightly, and extensive sector research, consultations, modelling and sensitivity analysis has been conducted.”

The admission changes will come into effect from Sunday, June 30 and will coincide with the launch of an international exhibition that is making its UK debut at the museum.

[rebbonk]

I suspect that this may well backfire.

[Jock Strapp]

I suspect that this may well backfire.

Yes, £14 seems a tad on the high side to me as well. About half of that would still be expensive for some families.