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End of the road for Sat Navs - as John Lewis removes them from its shelves

PostPosted: Wed Oct 18, 2017 9:20 pm
by dutchman
The once-considered essential car devices have been in decline for a number of years

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Sat Navs have gone the way of the road map as a decline in sales means John Lewis will no longer stock them in stores.

The now-outdated devices are listed as top of the list of items being "left behind" this year in John Lewis's 2017 annual retail report.

The once-considered essential car devices have been in decline for a number of years, with leading brand TomTom reporting shrinking sales for around half a decade.

These days many new cars come with sat-nav built into the dashboard, while a number of free navigation apps are readily available on smartphones. This means there is often no need to buy a separate device.

Now sales have fallen to such an extent that the retailer has completely pulled them from shelves, choosing to sell them online only.

Suddy Bhardwaj, buyer of mobile, photo and wearables at John Lewis, said: "Whilst we've seen demand for Sat Navs decrease, we still have some customers requesting these products so we moved the range exclusively online around April this year.

"Customers are now solely using their mobile phones with apps such as Google Maps or Waze automatically updating themselves for the latest directions or relying on their inbuilt car Sat Nav for navigation."

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