dutchman wrote:They'll just pass the cost of the fine onto their customers.

Unfortunately, I suspect you're right. However, I sincerely hope that the CEO takes a blasting at the next shareholders meeting. - I'm not a shareholder, but I'd be mightily upset at this avoidable state of affairs.
Now, let me at the next Co-Op shareholders meeting!

Of course it'll fit; you just need a bigger hammer.