Having been involved in customer clinics for the previous incarnations of Defender, I'd say it does matter.
Truth be told, Defender was profitable (despite the best efforts of L/R sales department) and that was down to the enthusiasts. Lose the enthusiasts and you have a product that simply won't pay its way.
Believe it or not, L/R never understood the product properly, hence their ridiculous move to pitch it to the yuppie market. - Yes it sold a few, but not sufficient to cover a fraction of the vast engineering cost that went on behind the scenes.