Debenhams has announced the launch of inflatable pads that can enlarge the appearance of the wearer's breasts by up to one cup size.
The air pads are placed between the breasts and bra, and can be activated by a button-operated pump.
Head lingerie buyer Annette Warburton said: "Moving on from traditional silicone and oil inserts, the lightweight and adjustable nature of the air version lends itself to every occasion, whether it's a va-va-voom effect needed or a just natural enhancement.
"Costing just £5 a pair, tests showed that when fully inflated, the pump-up air pads gave women a boost of a whole cup size."
She added: "We predict women all over the UK will be storing these in their desk drawers ready for the mistletoe moment with the office hunk.
"Plus, they're easily and quickly deflated when Nigel from accounts approaches after a few glasses of mulled wine."