Meat crisps introduced to fight obesity

[dutchman]

A company has started to develop crisps made out of meat in an attempt to fight obesity.

According to The Daily Telegraph, the snack is being developed in a North Yorkshire laboratory, while details of the foodstuff have already been filed with the Intellectual Property Office.

The documents were submitted by Cranswick, who also produce sausages for Duchy Originals and meats for Jamie Oliver's range.

The crisps are made by pulverising beef or turkey, mixing it with emulsion, adding binding agents and heating gently in a wrapper. The snacks are then sliced and microwaved to make them crispier.

The foodstuff is said to have 399 calories per 100g, instead of 540 for traditional potato crisps, while they would also have 8.1g of fat compared to 18g. The salt content is also thought to be lower.

Cranswick chief executive Bernard Hoggarth said: "Instead of snacking on a beef-flavoured crisp which is deep-fried in oil, I'd rather have a piece of actual beef. Yes, I know it's a bit blue sky thinking but I think it could take off - after all, people are happy to snack on Parma ham.

"We envisage selling these in Pringle-style tubes, with the crisps stacked up."

Hoggarth added that if the laboratory testing goes well, the snacks could be in the shops at the end of this year.