The government is proposing a minimum price of 40p per unit of alcohol in England and Wales in an effort to "turn the tide" against binge drinking.It believes this could transform the behaviour of those who cause the most problems for hospitals and police.
A new alcohol strategy also aims to help local areas tackle problems and work with the drinks industry to encourage responsible drinking.
The industry said a minimum price was misguided and would hit consumers hard.
Similar proposals are already being considered by the Scottish Parliament.
Under the minimum price proposal, such as at the suggested 40p level, it would act as a floor and retailers would not be allowed to offer alcohol cheaper than that.
While most prices would be unaffected, it could significantly alter the price of heavily-discounted ciders, super-strength lager and cheap spirits.

The impact could include:
A £2.99 bottle of red wine, containing 9.4 units of alcohol, would be priced up to £3.76
Cheap, strong lager at 75p a can, with three units per can, would become at least £1.20
Bulk-bought strong cider, costing 87p a can and containing four units, would almost double to at least £1.60
Cheap supermarket whisky at £16.10, with 40 units of alcohol, would probably be unchanged in price
A proposed ban on multi-buy offers would affect top-end promotions, such as a percentage discount on a half-case of wine, as well as the likes of buy-one-get-one-free budget deals.