New poll shows huge surge in support for Reform UK in Coventry

[dutchman]

A new poll has found a surge of support in Coventry for Reform UK as voters cite cost of living pressures among their biggest concerns



A recent MRP poll has shown sustained backing for Reform UK in the West Midlands, with food and energy costs emerging as the top concerns for voters in the region in 2026. The research, conducted by Electoral Calculus and national communications agency PLMR, found that 60% of West Midlands voters ranked food bills as a key factor influencing their voting intentions, while 56% placed energy bills at the top of their list.

The poll also revealed a rare consensus across political lines, with these issues outweighing all other cost of living pressures for most voters. This reflects a perceived need for the Government to enhance the affordability of everyday essentials to regain support.

Other major concerns for voters included taxation (31%), rent and housing costs (27%), wages and income support (22%), and fuel and transport costs (17%).

Voting intention remains fragmented, with voters increasingly open to rethinking long-standing allegiances due to dissatisfaction with the current political landscape. The poll places Reform UK at 31% of the national vote, making it the largest party and on track to secure 335 seats, enough to form a small overall majority if a general election were held now.

On 17% and with just 41 seats, Reform's popularity is particularly strong in the West Midlands. The party is projected to secure 27 out of the 39 parliamentary seats across Birmingham, the Black Country, Solihull, Coventry, Warwickshire and Worcestershire, making an impressive gain of 23 seats from Labour and four from the Conservatives.

Rebecca Langton, PLMR Board Director and Head of PLMR Midlands, commented: "Our latest poll indicates that cost of living pressures and the way voters in the West Midlands feel about their personal finances is of paramount importance and is swaying how they judge the UK's political system.

"Voters in the region are increasingly being driven by money worries and that is translating into an unprecedented and uncertain political landscape. The electorate's patience with the natural order in British politics is wearing thin.

"Never has it been so important for the Government, and indeed all political parties, to focus on practical action that will ease the cost of living burden on households across the region and the country as a whole. Parties must act now to cut through on this issue and rebuild trust with ever sceptical voters."

Martin Baxter, founder of Electoral Calculus, said: "Labour is suffering double trouble from the rise of Reform on the right, and the growth of the Greens on the left. But there is still some hope for Labour.

"The newly-launched Your Party is not polling as well as it did in our previous poll just three months ago, and is now down to around 2pc and about four seats. As economic issues, like the cost-of-living, are very important to voters, Labour might also capitalise on the sketchiness of Reform and Green economic plans."

https://www.coventrytelegraph.net/news/coventry-news/new-poll-shows-huge-surge-33259087