Greggs hikes the price of iconic menu item AGAIN and customers are furious

[dutchman]

Scroll down to see how much the item has gone up in price since 2016



GREGGS has sparked shopper fury after hiking the cost of a sausage roll to £1.30.

Customers have slammed the bakery chain after it bumped up the price of the popular snack by 5p.

It is the second time in six months sausage rolls have gone up price after the cost increased to £1.25 from £1.20 last year.

The iconic pastry has shot up by a staggering 30% since 2022, when it was priced at just £1.

The increase was spotted at Shields Road branch in Newcastle.

Linda Johnson, 74, a retired quality control inspector, said: "It's now £3.90 for four sausage rolls. I wouldn't pay that - I would tell them to stick it.

"A sausage roll used to be £1, now it's £1.30.

"I know everyone is watching their pennies but the whole point of Greggs is that it's cheap and cheerful.

"I usually hand over the correct change but when I went to pay I was told that the prices had gone up.

"I bought a coffee which is up from £1.60 to £1.70.

"It's still cheaper than supermarket coffee or other big brands so I will still go there."

Heather Hife, 62, a carer, added: "It's disgraceful that they have raised their prices.

"They are a big company and are making a lot of profit. They shouldn't be putting them up.

"The prices already went up before.

"I will stop buying sausage rolls when they reach £1.50."

A Greggs worker said: "It went up just after Christmas.

"There have been a few complaints from regular customers who have noticed the increase."

Prices do vary based on your location, with some Greggs branches charging up to £1.40 for the popular snack.

Greggs has already hiked the price of its iconic sausage roll seven times since 2016, when the lunchtime staple set customers back just 85p.

The last time was in July, when both the meat and vegan versions were increased by 5p.

Sausage roll prices shot up three times in 2022 at the height of the coronavirus pandemic - from £1 at the start of the year to £1.15 by the end.

[rebbonk]

Don't like it, stop buying! The power lies with the consumer, but sadly the consumer is far too stupid to see it!

[dutchman]

When low-cost pastry sales drop, you know Britain is in deep trouble



The gilts market might be in turmoil. A recession may have already started. The jobs market might be collapsing, and real wages starting to fall.

Still, no matter how bad the economic outlook might get there was one thing you could surely always rely on: there would still be good money to be made from selling competitively priced sausage rolls.

But shares in Greggs fell sharply last week as its sales growth stalled, and the cheap-as-chips retailer B&M reported similarly disappointing figures.

The blunt truth is this: when even the discounters are struggling, you know Britain is in real trouble – and plenty of other companies will be feeling the pain very soon.

It was the one company we might have assumed was immune from the mounting gloom surrounding the British economy. Greggs, with its tasty, reliable and inexpensive snacks, has proved a formidable success over the last decade, expanding right across the country, and easily growing sales every quarter.

On Thursday, however, it badly disappointed the markets with slowing sales growth, up by just 2.5pc over the last three months, compared to a 5pc increase in the quarter before that.

The company blamed the slowdown on subdued consumer confidence and a “challenging market backdrop”. The shares ended the week 23pc lower. Anyone who thought Greggs was a guaranteed hedge against an economic downturn will have been disappointed.

And yet the bigger lesson is this: you have to be feeling very gloomy about your financial situation to decide a Greggs sausage roll is a bit too much of an extravagance.

There are always plenty of early signs of a recession. It might be a rise in bond yields, or a sudden drop in the stock market, or a shrinking money supply, or some other indicator used by economists to decide whether output is expanding or contracting.

But the state of the discount companies is, in reality, a pretty good one. In the broke Britain of 2025, even Greggs can’t grow their sales any more – and that means every kind of business is facing what will prove a very hard year.