Lidl next to vac pack mince despite Sainsbury's 'mush' complaints

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Lidl next to vac pack mince despite Sainsbury's 'mush' complaints

Postby dutchman » Mon Jun 05, 2023 10:11 pm

Lidl's new mince vac packs will be in stores from early next year

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Lidl is the latest supermarket to announce it will start vac-packing mince to use less plastic and double its shelf life.

Sainsbury's hit the headlines when it made the same switch, and some shoppers complained it turned the meat to mush.

An anti-plastic group criticised the move from hard plastic trays to soft film, saying this would not go in most household recycling collections.

Lidl said its new vac packs could be taken to recycling collection points.

It said the packaging would use 63% less plastic and extend the mince's shelf life from eight to 16 days. The "easy peel film" also meant customers "don't have to touch the raw meat", it said.

In February, Sainsbury's announced it was the first UK retailer to vacuum pack all beef mince saving 450 tonnes of plastic each year".

But when the packs appeared in the supermarket's fridges some shoppers expressed their distaste on social media.

One said the meat now resembled "a rectangle of mushed off cuts" and another described it as looking like "someone's kidney".

Others complained that sucking the air out of the mince packaging squashed it together and made it difficult to cook with.

Sainsbury's head of fresh food, Richard Crampton, told the BBC in April: "It's exactly the same mince...but more compressed...so we do need customers to cook it slightly differently."

He said vacuum packed meat was common in the EU and US as well as recipe boxes in the UK, and he would not be surprised if other supermarkets followed suit.

Sian Sutherland, co-founder of campaign group A Plastic Planet, said meat-soiled soft plastics were "never going to be recycled into anything useful." She said she thought most people would put them into general waste rather than taking them to recycling points.

Ms Sutherland added: "When so many other natural materials exist, it is inexcusable to keep pushing plastic and retailers need to seriously consider the reputational risks."

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