Are we about to see a prescription drugs price war?

How many more chemists will jump on the band wagon

I think the Pharma industry has had it good for a very long time. I know they invest lots in research and development but they do seem to make very good profits.

This is not a new marketing tactic, it is quite common. The MVC chain did exactly the same thing with music and video. MVC was owned by the same group as SuperDrug. MVC eventually went bust.

MVC was owned by the same group as SuperDrug.

I didn't know that. You lean something new every day.