Morrisons raises Marmite price by 12.5%

Supermarket chain Morrisons has increased the cost of a jar of Marmite by 12.5%, say retail industry experts.



The Grocer magazine reported that the firm is charging £2.64 for a 250g jar.

It is the first supermarket to raise the price of Marmite since the recent dispute between Tesco and manufacturer Unilever over the effect of the falling pound on production costs.

A Morrisons spokesman said: "Sometimes we have to increase prices as a result of costs rising."

Unilever has raised the wholesale price of many household products, including PG Tips tea and Pot Noodles, because falls in the value of sterling have increased the cost of products made outside the UK.

The pound has lost nearly a fifth of its value since the UK voted to leave the EU in a referendum in June. It is the world's worst-performing currency on the global money markets this year.

This makes imported goods more expensive because they continue to cost the same in dollars or euros, but the price is higher when converted into sterling.

Morrisons said it did its best to avoid putting prices up. It added: "More often than not we have been reducing prices and more than 3,000 products are currently cheaper in our supermarkets than they were last year."

Tesco's row with Unilever broke out earlier this month and has since been resolved, according to both sides.

However, according to the Grocer, both Tesco and Asda have put up prices on a number of Unilever products, and Morrisons has also increased the prices of other items made by the same manufacturer.

Morrison's has increased prices right across the board and removed cheaper own brand products from the shelves. It's an attempt to massage sales figures in the run up to Xmas.

Tesco has recently stated their prices will go up to because of the falling pound its all a con like you said Dutchman Christmas is coming.

I know exactly how things work these supermarkets make enough proffit out us 100 percent on clothes and most goods and electrical goods they could easy not pass some of these costs rises on to the customers especially when the poorer people are struggling but no they are greedy fat cats .

It's not 'a con'. The pound is worth less, which means commodities such as glass and metal (Priced in dollars) cost more, as does energy (Also imported) and machinery used to make most of this stuff (Also imported.) This is hardly earth shattering stuff. Do people not really understand this? Instead you turn it round an make it into a 'con' while denying the reality of what's happening.

If Britain had joined the Euro - as it would eventually have been forced to do if it had remained in the EU - they would have used that as an excuse to put up prices, just as they did in Holland and Germany, just as they did in Britain after decimalisation and metrication. Some of us are old enough to have seen it all before.

Some of us are old enough to have seen it all before.

Ain't that the truth!