Sun Mar 27, 2016 3:11 pm
Made by same company, and only difference is Thorntons offer a small selection box
THORNTONS’ Easter eggs costing up to £15 are the same as those available for £2.99 at Aldi.
The posh choc firm makes products for the budget German store, including its premium Master Roth range of eggs, a Sun probe found.
Aldi then sells the treats, which include one egg called the Chocolate Wonder, for under £3.
At Thorntons the same egg is sold as the Continental Milk, Dark and White Chocolate Egg.
It has cost £15 there, but it is now available for £10 - though the Thornton's version does include a selection of posh chocs to go wit hthe egg.
Even with the reduction and the extra nine chocolates which are included, the Thorntons version works out at £3.73 per 100g.
The Aldi range, which also features the Dark Fudge Brownie egg, is just £1.62 per 100g.
Thorntons said: “We have been producing private label products for a small number of retailers for years, where the Thorntons brand and products aren’t sold.”
Retail expert Neil Saunders, from analysts Conlumino, said: “They can only sell so much under their more expensive premium brand.”
Aldi said the chain remained committed to value.