"Ambient" Sausage

British anti-jargon campaigners were celebrating Monday after forcing a supermarket chain to change the labelling on a sausage snack which had been described as "ambient".

The Plain English Campaign said it had no idea what the "ambient sausage roll" was, adding the snack on sale at Co-operative stores took the linguistic biscuit.

story http://news.yahoo.com/s/afp/20100201/od_afp/britainfoodlanguageoffbeat_20100201220436

Can't think of a witty reply but love the story. Ambient Sausage rolls