Ice Hockey: New logo for Coventry Blaze

Coventry Blaze ice hockey have unveiled a brand new logo ahead of the 2011/12 Elite League season.



The club say the image is powerful and dynamic and reflects on their desire to build upon a decade of success.

They feel a new logo will help them move forward with a new identity.

Blaze Commercial Director Caroline Lucy said: “We believe this is a fabulous new logo which reflects the direction in which the club is now moving.

“We gave Pyramid an outline brief and they developed key words which represented the club and the sport – professional, powerful, energetic, dynamic, confrontational, international and with attitude.

“We are delighted with what has been created and hope our fans and sponsors will welcome it”.