Classified ad'

[rebbonk]

'Is that the Liverpool Echo?' said Murphy.

'It is.'

'How much would it be to put an ad in your paper?'

'Five pounds an inch,' replied the receptionist.

Too dear!' snapped Murphy.

'Why? What are you selling?'

Spoiler:

'A ten-foot ladder,' said the Irishman, and banged the phone down.