The shopkeeper offers him either 4 brand name ones for $4.99 or 12 unbranded ones for the same price.
The man asks why the cheaper ones have no name.
"Ah" says the shopkeeper "they are having a competition to name them and the one with the best answer, gets a year's supply free. Just come back in to the shop and give your answer and we log it with the company".
A week goes by and the customer returns. "I have a name for those unbranded toilet rolls" he says.
"Certainly sir let me just log in and you can register the name. Right what was the name?"
"John Wayne" says the customer.
"Why did you choose that name?" says the shopkeeper.
"Well" says the customer "It's Rough. It's Tough.
Spoiler:
