"White Cloud sounds like good Indian toilet paper," says the Indian. "How much is it?"
"$1.00 a roll," the clerk replies.
"That seems pretty expensive," responds the Indian. "What about the others?"
"Charmin is $2.00 a roll, and "no name" is 50 cents a roll."
The Indian doesn't have much money, so he opts for the "no name". Within a few hours, he is back at the trading post.
"I have a name for the "no name" toilet paper," he announces to the clerk. "We shall call it John Wayne."
"Why?" asks the confused clerk.
Spoiler:

