Wed Apr 01, 2026 11:44 am
Reporter to Keir Starmer: “What did you have for breakfast?
Keir Starmer: “Well, look, on the question of breakfast, I want to be very clear. We are monitoring the situation extremely closely. The toast, the eggs, the availability of milk in the fridge — all of these things are under active review as we speak. Now, I’m not going to stand here and pretend that breakfast isn’t challenging for working people right now. That’s why I can announce today that measures will be taken.
We will work with our partners across the kitchen table, with farmers, with the supermarkets, and with the British people to deliver the change they voted for at the breakfast table. Of course, the global cost of Weetabix is a factor — we’ve seen the impact from supply chains, from energy bills, from the situation in the Strait of Marmalade — but let me say this: we will keep it under review, we will take the tough decisions, and yes, measures will be taken.
So to answer your question directly: we are monitoring what I had for breakfast, we are reviewing it in real time, and measures will be taken.
Thank you.”
Wed Apr 01, 2026 10:49 pm