A newspaper editor offered a reward for people who phoned in with news stories.
The editor received a call from someone saying that a truck had lost its brakes on a hill and, after picking up great speed, had crashed into and demolished a house.
"I'm not interested" he said. "That sort of thing happens all the time. It's not news".
"I know what you mean and I thought you might feel that way but you'll probably be more interested..." said the caller "when I tell you that