ITV confirms planned GMTV name change

[dutchman]

ITV has confirmed rumours that it is planning a name change for GMTV.

The £1.5m reboot will see the show receive new music and branding, although a name has not yet been decided.

The programme will be filmed in a new studio by the River Thames and Lorraine Kelly's segment will also move to a different location.

According to PA, ITV's director of factual and daytime Alison Sharman has described the moves as "the biggest change" in the programme's history.

"Change, both on and off screen, is an essential part of the process of restoring one of the nation's great breakfast shows to its former glories," a spokesperson said. "One of the key objectives is to ensure that the core audience of housewives with children keep watching, but also to attract new viewers to our revitalised breakfast show."

The show's presenters have also been changed, with Andrew Castle the latest host to leave the programme. The new version will be helmed by Adrian Chiles.