Christine Bleakley has reportedly signed a £6m deal with ITV.
The One Show host’s new deal will see her presenting GMTV alongside former co-host Adrian Chiles, reports the News Of The World.
The deal, which would also see the presenter front other ITV shows, is said to have scuppered BBC plans to make Bleakley, 31, the main female face of the 2012 London Olympics coverage.
A TV insider told the paper: "This shows how ruthlessly ambitious Christine is. She went to ITV for the money but could have earned a fortune at the BBC in the next few years.
"She'll now be getting up at 3am, five times a week for GMTV. She could end up looking like Dot Cotton in a year!
"If she had stayed, she would still have been very rich and she would have been the face of the Olympics. I'm amazed she's been so short-sighted."
Earlier this week Bleakley is said to have sacked her agent via text.
I trust the licensing authoriries will take note of this story when ITV next pleads poverty?
