Christine Bleakley has reportedly been offered £1 million to join ITV.
Bleakley's former One Show host Adrian Chiles left the BBC for a job on the channel earlier this year.
According to The Sun, Chiles is now hoping that Bleakley will join him as a host on GMTV.
"Adrian really wants Christine to follow him over to GMTV," a source said. "She is the one thing he misses at the BBC."
Earlier, reports suggested that ITV is planning to axe all of the current presenters on GMTV.