Life on Marbs launched on ITVBe with under 200,000 viewers on Wednesday evening, overnight data has shown.
The new reality series brought in an average 143k (0.7%) at 9pm, while the latest TOWIE attracted 447k (2.8%) at 10pm.
A repeat of Vera topped the night overall for ITV outside soaps, bringing in 3.02 million (16.0%) at 8pm (225k/1.3% on +1).
BBC One's new series of The Sheriffs Are Coming attracted 3.00m (16.7%) at 7pm, while Don't Tell the Bride entertained 2.65m (14.3%) at 8pm. The Interceptor's penultimate episode thrilled 2.10m (10.9%) at 9pm.
On BBC Two, Trust Me, I'm a Doctor appealed to 2.30m (12.4%) at 8pm, followed by Britain's Forgotten Slave Owners with 1.50m (7.8%) at 9pm. Hair continued with 689k (4.1%) at 10pm.
Channel 4's Autistic Gardener intrigued 824k (4.5%) at 8pm (157k/0.8%), while One Born Every Minute brought in 1.58m (8.2%) at 9pm (230k/1.5%).
On Channel 5, Carry On Caravanning interested 1.21m (6.5%) at 8pm, and the latest Nightmare Tenants, Slum Landlords amazed 1.34m (6.9%) at 9pm (111k/0.7%).
Finally, People Just Do Nothing amused 329k (2.0%) at 10pm on BBC Three.
