The Apprentice shed around 500,000 viewers from last week, according to overnight ratings for Wednesday (December 3).
Lord Alan Sugar's latest firing dipped to an average 4.85 million (20.0%) at 9pm, which is a new low for the current series. BBC Two's You're Fired brought in 2.00m (11.1%) at 10pm.
Later, a midweek Match of the Day scored 2.01m (21.8%) at 10.35pm.
On ITV, I'm a Celebrity... Get Me Out of Here! easily topped the night, rising slightly from Tuesday to 7.31m (30.5%) at 8.30pm (340k/1.8% on +1). I'm a Celebrity... Now! entertained 713k (4.4%) at 10pm (125k/1.4%) at 10pm on ITV2.
BBC Two's MasterChef: The Professionals gathered 2.72m (12.0%) at 8pm, followed by The Great Continental Railway with 1.91m (7.9%) at 9pm.
On Channel 4, Posh Pawn was seen by 1.18m (5.2%) at 8pm (108k/0.4%), while Liberty of London interested 822k (3.4%) at 9pm (205k/1.3%).
Channel 5's Gibraltar: Britain in the Sun appealed to 645k (2.9%) at 8pm, followed by Benefits Britain with 941k (3.8%) at 9pm (189k/1.2%).
Posted: Thu Dec 04, 2014 12:50 pm