Kim Woodburn has revealed that Loose Women producers have deemed her too loud and domineering for a regular role on the show.
The How Clean Is Your House? star appeared as a guest on the ITV1 daytime programme earlier this week and had hoped to land a permanent position on the panel.
However, she told The Mirror: "They are afraid I would take over Loose Women, that I would dominate proceedings too much if I became a regular panellist. And that's a shame because it's a job I'd love to do."
Woodburn is currently busy promoting a 'Laundry Heaven' campaign which encourages people to take better care of their clothes.
She commented: "Under-25s are label illiterate. The amount of clothes they ruin because they don't understand washing instructions is scandalous."
Woodburn finished in second place on I'm A Celebrity… Get Me Out Of Here! last December.
"Loud"? "Domineering"? Surely not?
