The Loose Women presenters have claimed that they get lots of positive emails from male viewers.
Denise Welch, Zoe Tyler, Jane McDonald and Carol McGiffin revealed that a surprising number of fans of the daytime talkshow are men.
"I get a lot of emails from men and always they say, 'I was off sick and just happened to be watching' or 'I happened to be working at home and caught the show'," Tyler told The Mirror. "They always have to justify it."
Welch commented: "I know a lot of men who regularly watch and find it amazing. Or they think they'll learn something about women."
McDonald added: "I think Loose Women is their guilty pleasure."
The presenters also revealed that they will be partying at tonight's National Television Awards even if they do not win the 'Best Factual Programme' gong.
"If we don't make it we'll be graceful in defeat - 'til we get to the after-show party," joked Welch.