I'm A Celebrity...Get Me Out of Here!'s new series waved goodbye to nearly 2m viewers on Monday, but still obliterated Young Apprentice on BBC One, according to overnight data.
I'm A Celebrity averaged 9.57m (36.1%) for ITV1 on its second showing, considerably down on the record ratings for the series launch the previous night.
A further 608k (3.3%) tuned in to
I'm A Celebrity on ITV1+1, while spinoff show
I'm A Celebrity...Get Me Out of Here Now! entertained 724k (4.3%) on ITV2 from 10pm and 112k (1.3%) on +1.
Against such tough competition, BBC One's
Young Apprentice slumped to 3.2m (12.1%) from 9pm, as Lewis Roman became the fourth candidate to be fired by Lord Alan Sugar after the over-50s task.
Inside Out had 3.34m (14.5%) on BBC One from 7.30pm, and
Panorama mustered 2.56m (10%) from 8.30pm.
A Question of Sport fetched 2.65m (17.5%) from 10.45pm, while ITV1's
Real Crime was seen by 1.75m (14.2%).
Channel 4's
Brave News World with Stephen Hawking was enjoyed by 730k (2.9%) from 8pm and 136k (0.5%) on +1.
Confessions of an Undercover Cop captivated 960k (3.6%) from 9pm and 136k (0.9%) on timeshift.
Rude Tube amused 1.16m (6.5%) from 10pm and 234k (0.6%) an hour later.
Great British Food Revival enthralled 1.52m (6.7%) on BBC Two in the 7pm hour.
University Challenge and
MasterChef: The Professionals grabbed 2.87m (11.5%) and 2.77m (10.9%) respectively in the 8pm hour.
The Choir: Military Wives delighted 2.51m (9.5%) from 9pm and
Never Mind The Buzzcocks amused 1.7m (8.3%) from 10pm.
Celebrity Wish List delighted 251k (1.1%) on Channel 5 from 7.30pm, and
The Gadget Show switched on 922k (5.6%) in the 8pm slot. The new series of
The Hotel Inspector booked in 1.33m (5%) from 9pm.
Overall, ITV1 dominated primetime with 28.7% (+1: 0.9%) against BBC One's 17.7%. BBC Two took third with 8.7%, followed by Channel 4's 3.8% (+1: 0.7%) and Channel 5's 3.3%.
Elsewhere,
Only Connect quizzed 726k (2.8%) on BBC Four from 8.30pm. Sci-fi series
Terra Nova mustered 661k (2.6%) on Sky1 from 8pm.