by dutchman » Wed May 11, 2011 7:48 pm
Channel 4 has confirmed that teatime chatshow Fern will not be returning.The programme, hosted by Fern Britton, began a trial run in March.
Reports later suggested that it would not be returning because it picked up relatively low ratings.
Speaking at the Channel 4 Annual Report, the broadcaster's chief creative officer Jay Hunt confirmed that the show will not be coming back "in the current form".
However, Hunt explained that Channel 4 is keen to work with Britton again in the future and revealed that other formats are currently being discussed.
In March, Britton claimed that daytime programming is "underestimated".