I'm a Celebrity beats The Apprentice on Wednesday night

Lady Colin Campbell's latest jungle exploits on I'm a Celebrity... Get Me Out of Here! came out on top in the Wednesday night ratings.



The ITV show entertained an average overnight audience of 7.38 million (33.3%) at 9pm, with a further 404,000 (2.8%) tuning in on +1.

The Apprentice suffered a dip due to its reality rival, losing around 800k from last week to 5.03m (21.7%) at 9pm. Earlier, Cuffs​ continued with 3.37m (16.1%) at 8pm.

On BBC Two, MasterChef: The Professionals​ cooked with 2.91m (13.9%) at 8pm. Earlier on ITV, All-Star Mr & Mrs​ brought in 3.46m (16.6%) at 8pm (103k/0.4%).

Channel 4's Grand Designs​ appealed to 1.23m (5.3%) at 9pm, followed by Peep Show​ with 581k (2.9%) at 10pm and the return of Toast of London​ with 389k (2.8%) at 10.30pm.