Ratings for The Only Way Is Essex are continuing to droop below their previous highs on ITV2, overnight data reveals.
The latest episode on Wednesday night (March 27) only pulled in 790,000 (4.67%) at 10pm for the broadcaster.
BBC One won the primetime ratings battle, with MasterChef cooking up 4.87 million (22.9%) at 8pm and Margaret Mountford's Pompeii documentary reaching 4.92m (21.8%) at 9pm.
On BBC Two, The Great British Menu attracted 1.74m (8.0%) at 7pm, A Very British Wedding gathered 1.29m (6.0%) at 8pm and Terry Pratchett: Facing Extinction had 771k (3.4%) at 9pm. The BBC Two figures don't include HD numbers.
ITV's Wednesday night lineup still continues to struggle with Simon Cowell's Food Glorious Food only bringing 2.53m (11.9%) at 8pm, and drama series Lightfields only had 3.29m (14.5%) at 9pm.
One Born Every Minute brought 1.98m (8.7%) to Channel 4 at 9pm, while Terry Mynott's The Mimic had 664k (3.7%) at 10pm.
Channel 5's evening included Rolf's Animal Clinic, which had 1.02m (4.8%) at 8pm, NCIS, which drew 1.46m (6.4%) at 9pm, and Law and Order: SVU, which brought in 816k (4.8%) at 10pm.
BBC Four secured big numbers with Secret Knowledge, which intrigued 749k (3.5%) at 8pm.
Meanwhile, E4's teen drama Youngers collected 397k (1.76%) at 7.30pm.
