More than 6.5 million viewers watched live international football between England and the Netherlands last night, according to overnight data.
The ITV1 coverage was watched by an impressive 6.54m (27.9%) from 7.30pm.
The other terrestrial channels suffered as a result - BBC One's MasterChef was down by one million, serving only 3.76m (15.2%).
Channel 4's One Born Every Minute took 2.85m (11.5%) and 501k (2.8%) on timeshift, with Daddy Daycare seen by 784k (3.3%) from 8pm (+1: 138k/0.6%).
NCIS grabbed 1.7m (6.9%) in the 9pm hour for Channel 5. Earlier, Big Body Squad had 1.12m (4.7%).
Meanwhile, BBC Two aired The Fisherman's Apprentice with Monty Halls (1.68m/7.1%) and Wonderland (981k/4%).
Overall, ITV1 easily secured primetime victory with 25.3% (+1: 0.3%) ahead of BBC One's 18.8%. Channel 4 earned 6.1%, beating Channel 5 (5.2%) and BBC Two (4.9%).
On the multichannels, ITV2's The Only Way Is Essex improved week-on-week by appealing to 1.17m (6.2%).
