Jamie Oliver's Sugar Rush manages to rally 1.2m on Thursday

Jamie Oliver launched his latest health campaign last night, but he might need more support if the overnight figures are anything to go by.



Channel 4's Sugar Rush intrigued an average 1.25 million (6.1%) at 9pm, with an added 155,000 (1.0%) watching on +1. Earlier, Location, Location, Location appealed to 1.55m (7.6%) at 8pm (214k/1.1% on +1).

On BBC Two, Peter Kay's starring role in the Danny Baker biopic Cradle to Grave launched with 2.15m (10.3%) at 9pm, followed by new transgender sitcom Boy Meets Girl with 1.52m (7.6%) at 9.30pm. Earlier, World's Weirdest Events fascinated 1.69m (8.3%) at 8pm.

BBC One's Eat Well for Less with Gregg Wallace topped the night overall outside soaps with 3.90m (19.0%) at 8pm, while Jerry Hall's turn on Who Do You Think You Are? was seen by 3.81m (18.7%) at 9pm.

On ITV, Flockstars is still madly rumbling on with 1.57m (7.7%) at 8.30pm, followed by Stephen Fry's Central America with 1.83m (9.0%) at 9pm (128k/0.9%).

Channel 5's latest episode of Celebrity Big Brother entertained 1.34m (6.6%) at 9pm (170k/1.2%), and Special Needs Hotel brought in 712k (4.7%) at 10pm.

I used to like Jamie Oliver in his early series when he raced around on his scooter. Unfortunately, as he developed he seemed to lose the cheeky charm and take himself far too seriously.

He annoys the heck out of me and a lot of other viewers from what I can gather!