'The Apprentice' loses viewers to 'I'm a Celeb' on Wednesday

The Apprentice dropped around 1.3 million viewers after going up against I'm a Celebrity... Get Me Out of Here!, overnight data reveals.



The BBC One series fell to an average 5.10m (21.0%) at 9pm, down from last week's 6.4m score. BBC Two's You're Fired! was seen by 2.02m (9.6%) at 10pm.

ITV's I'm a Celebrity entertained 7.96m (34.3%) at 9pm (512,000/3.4% on +1) after a day away. This is down by around 1.2m from its last episode on Monday.

Earlier, Surprise, Surprise brought in 3.76m (18.1%) at 8pm (148k/0.6%). On ITV2, I'm a Celebrity... Now! attracted 950k (7.7%) at 10.30pm.

BBC Two's MasterChef: The Professionals gathered 3.27m (15.7%) at 8pm, followed by The Great Continental Railway with 2.04m (8.4%) at 9pm.

On Channel 4, Posh Pawn appealed to 1.37m (6.6%) at 8pm, followed by Liberty of London with 618k (2.5%) at 9pm (209k/1.2%) and Confessions of a Copper with 465k (2.7%) at 10pm (146k/1.8%).

Channel 5's Gibraltar: Britain in the Sun interested 801k (3.9%) at 8pm, while Can't Pay? We'll Take It Away was seen by 1.04m (4.3%) at 9pm (130k/0.7%). Wentworth continued with 496k (2.8%) at 10pm.