Apprentice series 10 premiere attracts 6.6m, up on last year

The Apprentice achieved its best premiere rating since 2011 on Tuesday, according to overnight data.



The BBC One show's 10th opener attracted an average audience of 6.66 million (29.7%) at 9pm. This is up from last year's 6.01m ratings, but still down from 2011's 7.8m. It is also up nearly a million from last year's finale score of 5.70m.

On BBC Two, You're Fired brought in 2.10m (11.8%). Earlier, Cat Watch 2014 appealed to 1.11m (5.5%) at 7pm, followed by 100k House: Tricks of the Trade with 1.65m (8.0%) at 8pm and Human Universe with 1.58m (7.1%) at 9pm.

ITV's Wilderness Walks with Ray Mears interested 2.23m (10.9%) at 7.30pm (103,000/0.8% on +1), while Long Lost Family gathered 2.19m (10.6%) at 8pm (181k/0.8%). Spandau Ballet's True Gold special entertained 1.27m (5.7%) at 9pm (141k/0.9%).

On Channel 4, Obsessive Compulsive Cleaners fascinated 1.58m (7.6%) at 8pm (244k/1.1%), followed by Gordon Ramsay's Costa Del Nightmares with 1.28m (5.7%) at 9pm (300k/1.9%).

Channel 5's Jill Dando: Britain's Worst Crimes intrigued 934k (4.5%) at 8pm. CSI continued with 1.17m (5.2%) at 9pm (142k/0.9%).

On BBC Three, Don't Tell The Bride amused 453k (2.0%) at 9pm.